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Department Business and Economics

Introduction to Entrepreneurship (Bachelor - TM I)

Module:  Module 8a-d: Technology Management I
Lecturer: Prof. Dr. Tessa Flatten
Res. Assoc. Theresa Mentzel
Res. Assoc. Daniel Kunz
Scope / Credits: 4 SWS / 7,5 Credits
Course type: Lecture and exercise
Language: German
Date and place: Lecture:
  • Wednesday, 10:00 - 13:00, 10.04.2024 to 24.04.2024
  • Friday, 12:30 - 16:30, 12.04.2024 to 03.05.2024
Weekly Wednesdays, 14:00 to 17:30, from 10.04.2024

Please note: Only after successful course registration, the location will be announced in Moodle.

All information are subject to change
Beginning: 10.04.2024
Please note: Please note the following IMPORTANT changes:
  • Limited number of participants: Due to the case study character, pre-registration on the chair's website is required for the first time this year. Please use the following survey to register for the course (also relevant for BCI students):
    You can only participate in the course once you have received confirmation from the lecturer and have been invited to the Moodle room.
  • Changed examination regulation: Students of ALL disciplines must take a graded module examination in the form of a case study (business plan incl. project report) in group work. BCI students can earn additional ECTS credits in the form of a certificate of participation by participating in the exercises.
  • Changed course title: The course title has changed from "Technology-oriented Entrepreneurship" to "Introduction to Entrepreneurship". This is mainly a title adjustment and does not affect the content of the course. Students who have already passed "Technology-oriented Entrepreneurship" cannot take the module again with the new title. Students who have not passed "Technology-oriented Entrepreneurship" must take the follow-up course.

According to the current status, the event will take place in presence. Further details will be announced in the Moodle course. Please register there after registering for the course to receive up-to-date information.

Contents overview

Over the course of the semester, the course "Introduction to Entrepreneurship" takes students through the various steps and challenges of the entire start-up process: from the initial idea to market launch and establishment. Basic patterns of thought and action (theoretical concepts) for technology-oriented start-ups are introduced. In particular, various functional aspects of developing and creating, evaluating and successfully exploiting technological opportunities are addressed. The business plan as a central element is taught so that students can deliver their ideas qualitatively and quantitatively. Students learn to generate ideas and evaluate them. Creating business models and a business plan is taught. Students also learn to calculate the business value and profitability of companies and / or individual projects. Imparted theoretical foundations will be complemented by practical guest lecturer presentations and a panel discussion with inspiring entrepreneurs. 

This SoSe24 we are very much looking forward to Manuel Müller, founder and CEO of Emma the Sleep Company, who will give us first-hand practical examples and exciting insights into the start-up scene.

Disclaimer: All information and hints given are done so without responsibility or liability for correctness and functionality. Please consult the official module guide for further information.

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