This semester, we had the privilege of welcoming Dr. Sebastian Arendt, the CEO of the YDEON Group, as guest speaker in our lecture series "Technology and Innovation Management" in the Audimax at TU Dortmund University. YDEON, has its headquarters in Hamburg and is the leading D2C platform for Home & Garden projects in Europe. With an audience of 300 students, Dr. Arendt shared his extensive experience and the remarkable growth journey of YDEON. Our students gained valuable insights into strategic positioning across the value chain, emphasizing the significance of a clear vision for strategic entrepreneurial action. After his presentation, our students had the chance to personally ask Dr. Arendt questions. We express our sincerest appreciation to Dr. Arendt for generously sharing his time and expertise."