New Product Management (Master - TM I)
| Module: | New Product Management (Master - TM I) |
| Lecturer: | Prof. Dr. Tessa Flatten Res. Assoc. Gabriel Bliß |
| Scope / Credits: | 4 SWS / 7,5 Credits |
| Language: | English |
| Date and place: | Thursdays 01:00-04:00 pm (1st meeting on April 23rd) Room P1-05-308 Changes reserved. |
| Beginning: | 23.04.2026 |
| Application: | An application is necessary to join this course.
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Contents overview
This course uses an analytic model to integrate the stages of new product development. A process model for new product development is introduced, which consists of the phases identification, concept generation, concept evaluation, development as well as launch of new technology-driven products. Moreover with the lecture strategic questions regarding new product development are discussed and tools like e.g. product innovation charter and evaluation techniques are introduced.
Disclaimer: All information and hints given are done so without responsibility or liability for correctness and functionality. Please consult the official module guide for further information.
Application
The course will be held in English and is limited in terms of the number of students in order to guarantee a good supervision in context of group work. The allocation of places takes place according to applications.
Documents
Course documents will be provided. Access data for this course will be given on the first event.
Application
The course will be held in English and is limited in terms of the number of participants to ensure good supervision in the context of group work. Places will be allocated on the basis of applications.
![[Translate to English:] [Translate to English:]](/storages/tie-wiwi/_processed_/e/0/csm_Lehre5a_a88f4be95f.jpg)