Guest Lecture Ernst Wedekind (yellow Design Cologne)

Innovation and Design up close in our course on "Innovation and Growth Management"! This December, Ernst Wedekind, head of yellow Design Cologne, gave a guest lecture on "Insights into Liquid Design and Innovation Processes". He showed that the job of a designer goes far beyond pure product design. As a special highlight, Mr. Wedekind presented several physical products that he helped to develop as a designer. Afterwards, he entered into a dialogue with the students and answered various questions at the intersection between innovation and design. We thank Mr. Wedekind for sharing his exciting insights with us!