To content
Department Business and Economics

Conference presentation on how digital orientation fosters innovation ambidexterity

Logo ECIS 2022 © ECIS2022

To thrive in a digital world, companies need to increasingly follow the dual imperative of constantly reinventing themselves while simultaneously refining current viability, that is, achieve innovation ambidexterity. A new study by Florian Fengel, Dr. Bastian Kindermann, and Prof. Dr. Steffen Strese, which has been recently accepted for presentation at the 30th European Conference on Information Systems (ECIS), shows how a firm's digital orientation - a strategic posture aimed at realizing vital gains from digital technologies - can function as a driver for resolving the tensions of this dual imperative. The analysis also reveals that this relationship is particularly pronounced if firms' absorptive capacity is high. The study will be published in the conference's proceedings.