Guest lecture: Ernst Wedekind (yellow design | yellow lab Köln)

What does a designer actually do? Using exciting examples, Ernst Wedekind, head of yellow design | yellow lab Cologne, gave insights into his work as part of the course "Innovation and Growth Management". He showed how designers tackle innovation in start-ups as well as in established companies. The students learned about the approach of a designer in the new and further development of products and services. Mr Wedekind showed numerous several physical products during the lecture, so that innovation became tangible for the students. We thank him for the interesting presentation!