Guest Lecture by Jil Mahlke (DEUTZ AG)

A few days ago, we had the pleasure of welcoming Jil Mahlke, Head of Corporate Strategy at DEUTZ AG, as a guest speaker in our lecture series “Strategic Technology and Innovation Management.” In her talk on “Transforming Technological Disruptions into Strategy,” she impressively demonstrated how companies can not only navigate technological disruptions but actively turn them into strategic opportunities.
Using concrete practical examples from DEUTZ AG, she showed how technological innovations shape strategic decision-making – from assessing emerging technologies to developing future-oriented business models and actively steering transformation within the organization. A key takeaway was how close technological understanding, strategy development, and subsequent operational implementation are interconnected.
Another focus of the lecture were potential entry and development opportunities for students. These insights rounded off the talk and offered valuable perspectives on career paths within a technology-driven industrial company.
We would like to express our sincere thanks to Jil Mahlke for her inspiring contribution and the practical insights she shared. Her visit was a tremendous enrichment to our course!
