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Department Business and Economics

Guest Lecture by Dr. Christian Sprinkmeyer (tonies)

Guest lecturer Christian Sprinkmeyer (Tonies) in front of the students © TIE​/​TU Dortmund
We had the pleasure of welcoming Dr. Christian Sprinkmeyer, Chief Product Officer (CPO) of tonies, as a guest speaker in our lecture on “Technology and Innovation Management.”

onies, headquartered in Düsseldorf, is revolutionizing the way young people listen to and experience stories. With a strong focus on innovative technologies and creative content, the company has become the world’s largest audio interaction platform for children, thus having a lasting impact on children's media consumption.

In front of around 300 students, Dr. Christian Sprinkmeyer shared fascinating insights into his personal and professional journey – a path that took him through various stations and ultimately led him to tonies. In his engaging talk, he spoke candidly about both successes and setbacks, offering valuable advice on how to build a startup and make it successful in the long term. Particularly impressive was his willingness to discuss the challenges he encountered along the way.

The students showed great interest: even during the lecture, an intense discussion developed with numerous questions from the audience. This active participation highlighted the strong commitment and enthusiasm of the listeners for the topics of innovation, entrepreneurship, and personal development.

We extend our heartfelt thanks to Dr. Christian Sprinkmeyer for his inspiring contribution and openness. His visit was a great enrichment to our lecture series and motivated many students to further pursue their own ideas. We are especially pleased that Dr. Sprinkmeyer has supported our event on multiple occasions – his repeated involvement is a valuable contribution to promoting entrepreneurial thinking at TU Dortmund.