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Logo TIE Institute with Text
Department Business and Economics
Studierende sitzt am Arbeitsplatz und schaut auf den Laptop. © Aliona Kardash​/​TU Dortmund

Guest Lecture by Oliver Burger (FOND OF)

Guest lecturer in front of students © TIE Institute
As part of our Innovation and Growth Management lecture series, we had the pleasure of welcoming Oliver Burger, Managing Director of FOND OF, as a guest speaker at the Technical University of Dortmund.

FOND OF is a Cologne-based company that sees itself as a trusted companion for children and families with its four brands Affenzahn, Alvi, ergobag, and satch. FOND OF focuses on ergonomic and sustainable products, including school bags, barefoot shoes, and sleeping bags. In his presentation, Oliver Burger provided exciting insights into the work at FOND OF and used specific examples to show how the company approaches product development and innovation. Among other things, he explained the internal product development process and the central role of consumer insights in product development.

During and after the presentation, the students had the opportunity to ask questions.

We would like to thank Oliver Burger for his time, the practical insights, and the inspiring exchange with our students.