International Business (Bachelor - IM 1)
Module: | International Business (Bachelor - IM 1) |
Lecturer: | Prof. Dr. Steffen Strese Res. Assoc. Michael Rammert |
Scope / Credits: | 4 SWS / 7,5 Credits |
Date and place: | Tuesday and Wednesday, 9 am – 12 pm, P1-05-306 (Physics building, 5th floor) |
Beginning: | May 30, 2023 |
Please note: | Since you have to decide on an examination variant right at the beginning, it is absolutely necessary that you attend the first session. According to the current status, the event will take place in person. Further details will be announced in the Moodle course. Please register there for the course to get the latest information. |
Contents overview
The module is devoted to foster the understanding regarding the strategy development by considering external influences as well as international aspects. Based on this, growth strategies for companies are discussed and the special role of innovations within these strategies is highlighted with a special focus on companies that are internationally active.
General hint: All information and hints given are done so without responsibility or liability for correctness and functionality. Please consult the official module guide for further information.